about
BLOOM BLOOM (est. 2020) is a Brooklyn-based floral design studio founded and led by Tasha Muresan. Our work is rooted in thoughtfulness and attention, prioritizing feeling over formula and poetry over trends.
Every project we take on begins with curiosity and listening, together drawing out the big ideas and the subtle things that matter. From here, floral design becomes a way of visual storytelling that feels evocative, resonant, and transportive. We wholeheartedly believe that beauty is most compelling when it’s considered, when someone feels seen through the details.
Always intentional and exploratory, our designs lean playful but elevated, sculptural but soft, nostalgic but distinctly new.
BLOOM BLOOM provides custom design services for events, editorial shoots and brand collaborations. We’re always on the lookout for new ways to flower. Have something in mind? Get in touch.
As Seen In
BRIDES
Over the Moon
The New Yorker
Los Angeles Times
The New York Times
The Anti-Bride
Cherry Bombe
How we got here
Floristry was meant to be a palate cleanser, a brief layover really.
In May of 2019 I’d just left my job in children’s book publishing when a florist friend offered to teach me some basics and have me work the desk at her flower shop. “Three months tops, then back to publishing … probably.” By summer I was turning down interviews and spending all my time touching flowers, learning everything I could. Looking back, this career transition makes total sense. A florist is, in many ways, an editor — the flowers arrive with their own stories, and our work is in shaping the way they unfold.
Ten months into this new career, the pandemic brought everything to a halt. Restless to get back to flowers in some way, I registered BLOOM BLOOM in August 2020 and began figuring out how to run a floral design studio in the middle of a pandemic that was very much still raging on. Maybe not my most sensible idea, but somehow it worked. I still can’t quite believe where this journey has taken me. The greatest gift has been the community that’s grown around this small studio — designers, photographers, planners, flower farmers, wholesalers, and clients who’ve become friends. They’re what sustain this business far beyond my own efforts.
Thank you for being here, I really am so lucky. If you’re new to me and to BLOOM BLOOM, I hope what you find here sparks a bit of curiosity and we get to talk flowers very soon.
xx,
tasha
OUR PROCESS
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After filling out our inquiry form, we’ll reach out to get a consultation on the books. Here, we’ll get to know each other as we talk through your vision and brainstorm the environment we might co-create alongside your other vendors. I like to get a sense of the story you want to tell and how you’d like to feel as you move through your wedding day.
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I get to work on a detailed price sheet that reflects your wishlist, itemized for transparency. This is a clarifying moment that helps us understand your priorities and, if needed, how we might shift the budget to highlight the elements most important to you.
A visual proposal comes after a commitment to working together. I spend one to two weeks creating a highly detailed deign deck of reference photos, custom renderings, and hopeful floral varieties. My goal is for you to feel seen by your florist, for the visuals and ideas to reflect our conversation, and perhaps translate something you couldn’t quite articulate but hoped I would understand.
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Each of our events is custom designed and scaled to your venue, guest count, and floral vision, so we don’t offer standard pricing packages.
We value transparency and will make sure you’re confident in your investment with us before committing to work together. We want to demystify this part for you as much as possible, and will always help guide you through the best use of your budget.
Our starting investment is $15,000 for larger events with 100+ guests, though many of our weddings land above $25,000. A higher price point usually means you’re looking for flowers to have a solid presence at your wedding — a floral installation, lush table arrangements, impactful bar moments … you want it all and you should have it all.
We do love smaller gatherings and working on a more intimate scale, so don’t hesitate to reach out if that’s what you have in mind.
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Two months out from your date, we’ll circle back to chat through changes and updates. We’ll go over aesthetics as well as logistics, making sure you feel confident about everything from color story to arrangement count per table. We have a month to finalize these details, after which you’ll be able to kick your feet up while your planner & I run things across the finish line.
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When our team arrives at the venue, it’s all hands on deck from the get go. It’s our sincerest pleasure to collaborate with some of the most talented freelance florists to make sure your event is handled with care and confidence. We’ve got you covered — everything’s in the right place, details are thoughtfully tended, and any obstacles that arise are handled with grace and efficiency.
What happens to everything at the end of the night? We’re proud to partner with our friends at Groundcycle for all event breakdowns in and around NYC. Read more about their sustainability work here.
Sourcing
We’re fortunate to be based in New York City, with proximity to one of the best flower markets in the world and an incredible network of specialty farms. We take sourcing very seriously and have built strong, meaningful relationships with the wholesalers and growers we work with. Securing the flowers you see on your event day begins weeks —sometimes months— in advance. As we begin designing, we’ll talk through what’s in season and which varieties will best translate the story we’re trying to tell.
The week of your event, Tasha spends a lot of time on the road — visiting the flower market on 28th Street, nurseries on Long Island, and farms in upstate New York — seeing and selecting your flowers in person. Delivery services definitely exist, but this hands-on approach is essential to our process. It gives us room for spontaneity when unexpected beauties land on the market floor, and space to adapt when things don’t go according to plan. Mostly, though, it gives us a sense of closeness to our materials and the people who grow them.
We like to stay close to the flowers.
Team BB
Your investment goes beyond the flowers themselves — it supports a whole team of talented hands working behind the scenes to bring your vision to life.
BLOOM BLOOM partners with top freelance floral designers in New York City and beyond. For every event, we assemble a team carefully chosen to match our design goals and logistical needs, ensuring every element is executed with precision, creativity, and care. From concept to installation, no detail is too small — every finishing touch is thoughtfully tended.
And when the celebration winds down, our commitment doesn’t stop. Our incredible friends at Groundcycle collect our inventory and compost all organic materials, while any leftover fruit and vegetables are donated to community fridges throughout Brooklyn.
Kind Words
“Tasha is truly a dream collaborator. Her design eye, calm presence, and genuine passion for her work shines through in every event. She and her team bring creativity, professionalism, and a contagious enthusiasm on site, which makes the entire experience a joy. We would happily work with Tasha and her team on every wedding if we could!” Nicole Sheppard, Wander Event Design
“There are a million ways I could sing Tasha’s praises, but what sets her apart is her combination of integrity and brilliance. She listens deeply and intuitively, communicates with clarity and calm, and somehow translates fleeting ideas and half baked dreams into one a kind real life magic. Her creativity isn’t just talent (which she exudes) but vision, instinct, and artistry woven together. We feel so lucky to have found Tasha, working with her was not just a part of our wedding — it was a true partnership and one of the absolute highlights of the entire experience.” L & S, Blue Hill, October 2024
“As a wedding planner who is deeply involved in the designs for my clients I can say without a single pause that Tasha is by far one of my favorite florists to work with. Both behind the scenes and on event days Tasha exceeds my expectations over and over. Working with her has been fruitful in many ways; she delivers my clients flowers of their dreams, she is exceedingly pleasant to work with, and she has taught me about the world of flowers, which is a complex one. I recommend working with Tasha for anyone who is looking for a wildly curated experience.” Olivia Carlino, Mudari Creative
“Tasha at Bloom Bloom is simply in a league of her own. Every wedding we've worked together has been a joy! She is kind, endlessly creative, and generous with her talent. She listens to her clients to deeply understand their hopes and vision, then transforms it into something that stops you in your tracks and the end result is even more beautiful than they dreamed. From winding staircases dripping with Spanish moss and gloriosa to giant funky bar arrangements to moody ikebana arrangements styled with fruit... she does it all. I cannot recommend her enough!” Kate Pauley, Create Dinners
“When I say my flowers on my wedding day were beyond my wildest dreams, I’m understating it. All of my guests were floored, and it was probably the number one thing I was complimented on post-wedding. Beyond that, Tasha took special care to incorporate meaning into the florals, even including a rare plant in only my bouquet and the one for my late mother. How thoughtful is that? I would recommend Tasha a million times over. For those who appreciate whimsy, beauty, and the transformative power of florals, you cannot do better.” M & R, Brooklyn Botanic Garden, September 2025
“It’s difficult to put into words what Tasha and her Bloom Bloom team were able to do for our wedding upstate. Not only did she execute my exact vision (actually, better), she made the entire process so fun, easy, and genuinely delightful. I really can’t stress enough how creative and talented she is. There’s so much that goes into planning a wedding, but I can pretty much guarantee that if Tasha is part of your project, you are completely taken care of and will be thrilled on the day. She is such a special person, and we continue to keep in touch years later. I’ll always recommend Tasha for any event florals!” S & C , Wildflower Farms, June 2023
"Chic, dreamy, original, wonderful — these are the words that come to mind when I think about Tasha and the Bloom Bloom team’s work. Tasha was an absolute dream to work with. She listened so thoughtfully to my ideas and vision, then transformed them into something even more beautiful and interesting than I could have imagined. She made the entire experience feel both special and effortless. When I look back on our wedding, it truly was Tasha’s stunning floral designs that made the event feel like a dream. It’s truly a gift, and I feel so lucky to have had the chance to work with her.” B & E, Brooklyn Botanic Garden, October 2025